News & Press

Catalyst AI and TPC partnership October 15th, 2020
Reset Fashion Event

Ahmed Zaidi, Catalyst AI’s CTO, has been invited to speak at the Reset Fashion event taking place on October 22. Ahmed will present on how AI is changing the fashion industry, from design, to supply chain, and consumer experiences. He will be joined by Gonçalo Cruz, CEO of PlatformE and James Stewart of Burberry, among others.

Please see the Kaizen Institute event website for more information.

Catalyst AI and TPC partnership August 17th, 2020
Catalyst AI Co-Founders Win Royal of Academy Engineering Award

Two Catalyst AI co-founders have been recognised with a President’s Pandemic Service Award from the Royal Academy of Engineering. Raymond Siems and Evan Martin, along with Wilson Griffiths (UI/UX Designer), are responsible for the software and technology behind the HEROES charity, which has provided more than 650,000 items of support to NHS workers across the UK since it was founded in March.

The awards recognise exceptional engineering achievements in tackling COVID-19 throughout the UK. Professor Raffaella Ocone OBE FREng FRSE, Chair of the Academy’s Awards Committee, said “Engineering skills -including innovation and interdisciplinary collaboration- have proved to be of vital importance during the current pandemic. We were delighted that the breadth of nominations for these awards reflected so much of the extraordinary work engineers have been doing.”

Royal Academy of Engineering Press Release

The President's Special Awards for Pandemic Services

Catalyst AI and TPC partnership July 8th, 2020
Fashion’s Business Model for Sustainability Event

Ahmed Zaidi, Catalyst AI’s CTO, was spoke today as one of several leading experts at Sourcing Journal’s exclusive virtual event focussed on Fashion’s Business Model for Sustainability. He was joined by Professor Rebecca Henderson of Harvard University and Morten Lehmann, CSO of Global Fashion Agenda.

Ahmed presented to leading fashion industry executives on the role of data science tools and talent in transforming fashion, from a supply-led recovery to the COVID-19 crisis, to new supply chain models for resilience and sustainability.

Read more coverage about the event from Sourcing Journal and WWD.

Catalyst AI and TPC partnership November 14th, 2018
PRESS RELEASE - Retail Innovation Powered by AI - Thought Provoking Consulting partners with Catalyst AI to transform Merchandising and Supply Chain Management

London; November 14, 2018 – Thought Provoking Consulting (TPC), a leading specialist retail consultancy with global reach, is pleased to announce its ground breaking partnership with Catalyst AI, a consultancy developing practical applications for AI in the business world.

AI has the potential to transform outdated working practices over the course of next few years and will have widespread application within the Retail industry. We believe this trend will be far reaching and disruptive. That’s why we’ve agreed to collaborate on the development of leading edge ‘AI infused’ solutions to optimise Retail Merchandising and Supply Chain decision making processes.

TPC will be enhancing and extending its proprietary SMART tools through the adoption of a variety of relevant AI and Automation capabilities developed in partnership with Catalyst AI which will equip retailers with state of the art, industry leading capabilities designed to make better and faster business decisions.

Subir Gupta, TPC Co-Founder and Managing Principal said, “As a leading provider of data science enabled solutions for Retail Merchandising and Supply Chain, we are excited to be partnering with Catalyst AI to bring the next generation of AI enabled algorithmic retailing capabilities to market. Our data science enabled pricing, promotion and markdown management solutions have been delivering substantial benefits to retailers for many years.”

He continued on to say, “We are very excited by the incremental benefit opportunity which we will be able to unlock for our clients through enhancing our existing solutions and developing new capabilities via the use of carefully selected AI technologies like image recognition, reinforcement learning and others. We aim to transform the decision making effectiveness of Merchandising and Supply Chain functions whilst simultaneously eliminating low value administrative tasks, enabling teams to focus more time on creative activities which deliver demonstrable bottom line results.”

Raymond Siems, Catalyst AI Co-Founder and CEO said, “The most effective partnerships bring together expertise across different domains and disciplines. We are delighted to partner with TPC to combine our expertise within Artificial Intelligence, Natural Language Processing and Computer Vision with their deep knowledge of Retail Merchandising and Supply Chain management. Retail is ripe for innovation led by AI. The sector possesses a wealth of data, thanks to increasingly mature digitalisation efforts, and a wide range of interpretable external signals which can be intelligently harnessed to inform decision making processes that are difficult for firms to manage at scale. We look forward to further enhancing TPC’s portfolio of best-in-class offerings as well as enabling entirely new capabilities and process automation through leveraging our team’s skill sets across many fields of Artificial Intelligence.”

About TPC

Based in the UK and US, Thought Provoking Consulting (TPC) is a specialist retail consultancy, providing retailers with business advisory services, project and programme management expertise to improve their performance and realise their strategic vision. TPC provides a range of services and solutions in Pricing (incorporating Psychology, AI and Automation), Merchandise Planning, 3D Digital, Business Transformation, Supply Chain and Change Management. TPC are known for its ability to make complex challenges simpler through experience and pragmatism, while always being thought provoking. Read more at

About Catalyst AI

Based in Cambridge and London, Catalyst AI is an Artificial Intelligence research lab and consultancy led by Raymond Siems (CEO) and Ahmed Zaidi (CTO). Catalyst AI’s mission is to bring the latest in Artificial Intelligence and data science to industry. Working closely with internal teams, Catalyst AI provides AI training, strategic advisory services and end-to-end implementations. Originally spun out from the renowned Computer Science department at the University of Cambridge, the Catalyst AI team is connected to the latest in research through a team of PhDs, postdocs and professors from leading research institutions. Learn more at

As featured on - TPC and Catalyst AI partner to bring AI to retail supply chain

Catalyst AI and TPC partnership November 1st, 2018
Fintech Insider with 11FS

Catalyst AI's CTO, Ahmed Zaidi, was recently invited to be a guest on Top 10 business podcast Fintech Insider by 11FS. He was joined by Simon Taylor and Sam Maule of 11FS and Kathryn Harris of Lloyds Banking Group.

Listen to the lowdown on the latest in Fintech at

Catalyst AI and TPC partnership September 6th, 2018
AI in Financial Markets Panel

Catalyst AI's CEO, Raymond Siems, recently discussed the opportunities and limitations of AI in Financial Markets in a panel discussion hosted by the Australia-UK Chamber of Commerce at Huckletree, London. He was joined by Tom Hambrett of Revolut, Sarah Kocianski of 11FS, Giuliano De Rossi of Macquarie Group and moderator Karan Jain of Westpac.

Catalyst AI and TPC partnership September 1st, 2018
Insuretech Insider with 11FS

Catalyst AI's CTO, Ahmed Zaidi, recently shared his insights on how AI can improve insurance with Sarah Kocianski of 11FS in their leading podcast InsurTech Insider. He was a guest alongside with Bo-Erik Abrahamsson of Digital Fineprint and Janthana Kaenprakhamroy of Tapoly - Insurance On Demand.

Listen to the podcast at