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Catalyst AI and TPC partnership November 14th, 2018
PRESS RELEASE - Retail Innovation Powered by AI - Thought Provoking Consulting partners with Catalyst AI to transform Merchandising and Supply Chain Management

London; November 14, 2018 – Thought Provoking Consulting (TPC), a leading specialist retail consultancy with global reach, is pleased to announce its ground breaking partnership with Catalyst AI, a consultancy developing practical applications for AI in the business world.

AI has the potential to transform outdated working practices over the course of next few years and will have widespread application within the Retail industry. We believe this trend will be far reaching and disruptive. That’s why we’ve agreed to collaborate on the development of leading edge ‘AI infused’ solutions to optimise Retail Merchandising and Supply Chain decision making processes.

TPC will be enhancing and extending its proprietary SMART tools through the adoption of a variety of relevant AI and Automation capabilities developed in partnership with Catalyst AI which will equip retailers with state of the art, industry leading capabilities designed to make better and faster business decisions.

Subir Gupta, TPC Co-Founder and Managing Principal said, “As a leading provider of data science enabled solutions for Retail Merchandising and Supply Chain, we are excited to be partnering with Catalyst AI to bring the next generation of AI enabled algorithmic retailing capabilities to market. Our data science enabled pricing, promotion and markdown management solutions have been delivering substantial benefits to retailers for many years.”

He continued on to say, “We are very excited by the incremental benefit opportunity which we will be able to unlock for our clients through enhancing our existing solutions and developing new capabilities via the use of carefully selected AI technologies like image recognition, reinforcement learning and others. We aim to transform the decision making effectiveness of Merchandising and Supply Chain functions whilst simultaneously eliminating low value administrative tasks, enabling teams to focus more time on creative activities which deliver demonstrable bottom line results.”

Raymond Siems, Catalyst AI Co-Founder and CEO said, “The most effective partnerships bring together expertise across different domains and disciplines. We are delighted to partner with TPC to combine our expertise within Artificial Intelligence, Natural Language Processing and Computer Vision with their deep knowledge of Retail Merchandising and Supply Chain management. Retail is ripe for innovation led by AI. The sector possesses a wealth of data, thanks to increasingly mature digitalisation efforts, and a wide range of interpretable external signals which can be intelligently harnessed to inform decision making processes that are difficult for firms to manage at scale. We look forward to further enhancing TPC’s portfolio of best-in-class offerings as well as enabling entirely new capabilities and process automation through leveraging our team’s skill sets across many fields of Artificial Intelligence.”

About TPC

Based in the UK and US, Thought Provoking Consulting (TPC) is a specialist retail consultancy, providing retailers with business advisory services, project and programme management expertise to improve their performance and realise their strategic vision. TPC provides a range of services and solutions in Pricing (incorporating Psychology, AI and Automation), Merchandise Planning, 3D Digital, Business Transformation, Supply Chain and Change Management. TPC are known for its ability to make complex challenges simpler through experience and pragmatism, while always being thought provoking. Read more at

About Catalyst AI

Based in Cambridge and London, Catalyst AI is an Artificial Intelligence research lab and consultancy led by Raymond Siems (CEO) and Ahmed Zaidi (CTO). Catalyst AI’s mission is to bring the latest in Artificial Intelligence and data science to industry. Working closely with internal teams, Catalyst AI provides AI training, strategic advisory services and end-to-end implementations. Originally spun out from the renowned Computer Science department at the University of Cambridge, the Catalyst AI team is connected to the latest in research through a team of PhDs, postdocs and professors from leading research institutions. Learn more at

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